Interresting to hear about companies that are trying to find good ways of producing / creating VR content

  
“How do we build these experiences?” or “The tools that we have for creating digital content are not designed to build these kinds of applications.” or “Working within a traditional 2D medium (screen/keyboard/mouse) doesn’t really hit the spot when you’re trying to build interactive worlds and stories.” and finally, “Rapid iterations happen when the viewing medium is the same as the editing medium – we want to be able to load a set into VR and make live edits to that data, and then get those changes back to our editing application of choice.”

Read more here